You’ve Achieved Everything You SET OUT FOR in THIS life...

So why does it feel like something’s missing? 

You’ve spent decades building a life that checks every box—a life by the book. Success, security, reputation—it’s all there. 

But a quiet voice keeps asking: “Is this all there is?”  I can tell you from my own journey - it’s not.

There’s more for you. It’s time to write the second-half story of your life.

Meet Your Guide: LOn

I know what it feels like to wake up and wonder how you got here. On paper, everything looks right—a career, a full calendar, the life you thought you wanted. But deep down, something’s off. You’re stuck. Waiting. Treading water in a life that no longer inspires you.

That was me. At 45, I was a public company executive at the top of my game. I had climbed the ladder, reached the summit, and ticked every box. But something wasn’t right. My ‘Normal 40 Moment’ hit—I realized my work there was done. I had outgrown my life, and staying would cost me more than leaving.

Normal 40 isn’t just a community. It’s a feeling, a process and a movement for high achievers ready to take inventory, get curious, and chase what’s next.

This is your start. You’re not alone.

Let’s be up to something.

Get Connected

There Are 3 Ways You Can Start Today

Read The Trade

See what all the fuss is about—get the book that's already changed thousands of lives. The Trade will guide your breakthrough.


Insider Community

Community matters—Join mine. The Insider is a private mastermind for elite performers, with weekly calls to connect, share, and grow.


Talk To Lon

The Ramble: sometimes you just need to talk to someone who has been there. Schedule an incredible hour of clarity and guidance with me.

Schedule A Call

What you’re feeling right now is NORMAL.

Listen to Frank's Normal40 Exeperience. 

Take the guesswork out of your journey.


This simple framework creates clarity, lowers uncertainty, and builds transformation through small intentional action.

Accept how you feel and that you’re best days are upon you

Permit yourself to make a change to what needs a change.

Act with intent. Thinking, wishing & wondering are done. Now, we act.

You don’t have to settle.

You alone can do it, but you don’t have to do it alone. Freedom, purpose, and laughter are waiting. Our private community will ensure you get there. Join us today. 

Fractional CMO

Matt Blaylock

Certified EOS Implementer®️

David Slobotski

SVP & Consultant

Jason Tomsic

Lon gave me insights on things I did not recognize in myself. It has been quite the journey for the last 6 months, but my marriage is better, my relationship with my kids is better, I have got control of my time and in general just feel lighter and less stressed than I ever have.


Jason Tomsic

SVP & Consultant

When I first found Lon, I was at the moment in my life that I needed to make some decisions. Lon helped me to realize that it is better to take a swing and miss than never stepping up to bat. I started my own business, own my calendar, my time with my kids and time with my wife.

David Slobotski

Certified EOS Implementer®️

Lon’s coaching and this book inspired me to make the trade, and I’m on my journey for my second half story. It's allowed me to articulate and communicate my feelings in a way I wouldn’t otherwise be able to and realize what I’m feeling is normal. You make the decision on the trades you want for your second half. The time is now.

Matt Blaylock

Fractional CMO

TESTIMONIALS

Listen to THE Normal40 Podcast with Lon Stroschein

Join raw, unrehearsed conversations with professionals like you and me—on the verge of, or thriving after, making the trade. Honest, relatable, and unlike anything you’ve heard before.

Our guests are real people, going through real challenges, working through their own Normal 40 moments while sharing their wisdom along the way.




Listen on Spotify

Listen on Podcasts

Listen on Substack

Not sure you’re ready to join yet?


The 14 Questions That Changed My Life.

In 2022, a set of fourteen questions changed my life. I want you to have them—use them—and see if they challenge you like they did me.

These questions will help you find clarity and direction for your next chapter. Download them now and start your journey