You've given the last decade to getting everything you said
you wanted. Now you're not sure you want it.
1,500 people have sat exactly where you're sitting.
Every one of them started with a call.
Not ready? Read the Next 40 Magazine
You’ve Achieved Everything You SET OUT FOR in THIS life...
So why does it feel like something’s missing?
You’ve spent decades building a life that checks every box—a life by the book. Success, security, reputation—it’s all there.
But a quiet voice keeps asking: “Is this all there is?”
You can't say it out loud. Not to your spouse. Not at work. Maybe not even to yourself.
I know — I couldn't either.
THE TRADE TESTIMONIAL
Real courage isn't about fearlessness. It's about vulnerability, being honest with yourself about what's next and having the guts to go after it. The Trade may change the rest of your life. The Trade meets people where they are in that fight.
Stan McChrystal
General, US Army (Retired)
CEO & Founder, McChrystal Group
How This Starts
Book the Ramble
One honest hour. No pitch, no prep. You'll leave knowing your next move — and you'll be done waiting
NOT READY?
Read the Next 40 Magazine — free, every week. Real stories of real people who were exactly where you are.
Want the full story first?
Read The Trade — the book that started all of this.
GET THE BOOK
NOT SURE WHERE TO START?
Download the 14 questions that changed my life. These questions will help you find clarity and direction for your next chapter.
DOWNLOAD THE 14 QUESTIONS
What you’re feeling right now is NORMAL.
You’re not the only one that’s asking yourself…
What am I doing?
Is this all there is?
What’s my next adventure?
We have a whole tribe of people just like you asking these same questions.
Listen to Frank's Normal 40 Exeperience.
Take the guesswork out of your journey.
This simple framework creates clarity, lowers uncertainty, and builds transformation through small intentional action.
Accept how you feel and that your best days are upon you.
Permit yourself to make a change to what needs a change.
Act with intent. Thinking, wishing & wondering are done. Now, we act.
The first act is the easiest one: book the call.
Listen to THE Normal40 Podcast with Lon Stroschein
Join raw, unrehearsed conversations with professionals like you and me—on the verge of, or thriving after, making the trade. Honest, relatable, and unlike anything you’ve heard before.
Our guests are real people, going through real challenges, working through their own Normal 40 moments while sharing their wisdom along the way.
Listen on Spotify
Listen on Podcasts
Listen on Substack
Not sure you’re ready to join yet?
The 14 Questions That Changed My Life.
In 2022, a set of fourteen questions changed my life. I want you to have them—use them—and see if they challenge you like they did me.
These questions will help you find clarity and direction for your next chapter. Download them now and start your journey
